Standard Chartered has launched a new global wealth campaign aimed at high net worth individuals (HNWI) as it seeks double-digit growth in its Wealth Solutions business.

The campaign, ‘Now’s your time for wealth’, is a global initiative that aims to support Standard Chartered in its goal of targeting $200bn in affluent net new money by 2029 and double-digit compound annual growth rate Wealth Solutions income.

Created in partnership with Publicis Groupe Hong Kong and Singapore, Standard Chartered said the campaign championed its global network, expertise, and wealth investment solutions.

The initiative’s primary message was that the cost of waiting could mean falling short of one’s wealth ambitions.

The bank stated that the campaign highlighted its differentiators and capabilities that support HNWIs in growing, protecting, and passing on their wealth.

Furthermore, Standard Chartered said that the initiative signalled its commitment to execute data-driven and personalised campaigns to create a more holistic client engagement approach.

Commenting on the campaign launch, Standard Chartered global head, wealth solutions, deposits and mortgages, and chief client officer, Samir Subberwal, said: “We are well positioned to continue showing them market opportunities and supporting their wealth ambitions with our diversified wealth product offering, clear wealth advisory approach that is enabled by digital wealth capabilities, and our open architecture platform of differentiated and comprehensive wealth solutions tailored to their needs.”

Standard Chartered global head, marketing for wealth and retail banking, Haymans Fung, added: “The genesis of our campaign is inspired by our clients and their wealth ambitions, now and in the future.

“We wanted to break away from the norms of speaking esoterically to the meaning of wealth planning, and instead espouse a refreshingly human and direct tone that is in lockstep with the reality of our client needs and ambitions.

“We are excited to unveil our ‘Now’s your time for wealth’ campaign across our network and let the power of the creatives tell the Standard Chartered story.”

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