Rathbones Group has extended its partnership with Salesforce as part of a wider move to streamline its internal operations.

The Salesforce implementation covers customer relationship management and client lifecycle management, and is designed to consolidate capabilities into a simplified technology platform.

Rathbones said this would complement its continuing investment in its financial planning platform, Xplan.

The wealth and asset management firm signed an expanded contract with Salesforce last week.

The consolidated platform will replace the processes currently being provided by InvestCloud and is expected to simplify workflows to free up time for investment managers and financial planners to focus on clients and prospects.

Rathbones chief operating officer, Mike Turner, and chief technology officer, Brad Novak, who both recently joined the firm, will lead a programme aimed at optimising systems and services across Rathbones as part of broader plans to drive growth.

Commenting on the announcement, Rathbones Group chief executive, Jonathan Sorrell, said: “In line with our ambition to be the wealth manager of first choice, we are moving at pace to eliminate any remaining post-integration inefficiencies and consolidate our technology and systems to ensure we deliver world class services to all clients.”

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