Skybound Wealth launches proprietary CRM and operating platform

Skybound Wealth has launched its CRM and internal operating platform, Hub, which has been designed for its international advice business.

Hub brings together key aspects of the firm’s operating model into a connected environment, including adviser activity, client management, new business, administration, paraplanning, compliance, and reporting.

Skybound Wealth said clients would experience improved infrastructure behind their adviser relationships, while advisers would gain clearer visibility across client relationships, reviews, pipeline, activity, and assets under management.

It described the launch as a “major step” in the firm’s strategy to build a connected and scalable operating environment behind international advice.

Hub will look to bring together the core activity of the business as it continues to grow, enabling Skybound Wealth to scale alongside infrastructure improvements.

The platform was designed and built by Skybound Wealth’s internal technology team, developed from the ground up around the firm’s departments, processes, workflows, controls, data, terminology and operating model.

Advisers will be able to manage client relationships, review cycles, and assets under management through the platform, while administrators and paraplanners can manage tasks, cases, and workflows.

Hub will sit within Skybound Wealth’s Plume Wealth Tech ecosystem, which brings together the core platforms supporting its advice process, client experience, and internal operations.

The operating platform will provide an internal operating layer between the Advice Suite, which supports the adviser journey, and Client App, which supports the client journey, to connect people, processes, data, and controls.

“Hub matters because the advice business we are building needs infrastructure that matches the complexity of the clients we serve,” said Skybound Wealth Management Group chief executive officer, Mike Coady.

“Growth without visibility, control and consistency is not real scale. It becomes fragile. Hub gives us the operating platform to support the business Skybound Wealth is becoming.

“Clients may never see Hub directly, and they should not need to. What they should feel is better follow-through, clearer reviews, stronger continuity and a more joined-up business behind the advice they receive.

“For advisers, this is also a clear statement of intent. We are not asking serious advisers to work around generic or outdated systems. We are building technology around the way modern international advice should be delivered.

“Hub is not the end of our technology journey. It is the next stage. The advantage of owning the platform is that we own the roadmap, the pace of improvement and the ability to keep building around our advisers, clients and business.”

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