Partners Wealth Management (PWM) has launched a new brand identity, aiming to support its next phase of growth.

The wealth manager, which is part of the 7IM group, said the rebrand would reinforce its ambition to establish itself as a leading independent wealth management firm in the UK.

Its next phase of growth strategy follows a continuing objective of adviser and private client growth, alongside a series of acquisitions over the past 12 months.

These acquisitions included Eastcote Wealth Management, Navigate Capital Management, and Johnston Carmichael Wealth.

PWM now has a combined team of 250 people managing more than £6bn of assets for around 6,000 private clients.

The firm said its rebrand provided a clearer articulation of its ‘promise’, which is built around clear and personalised advice centred on what matters most to each client.

This is designed to support PWM’s long-term growth and reinforce its commitment to transparency, simplicity, and partnership, the wealth manager said.

“Our new identity brings to life the clarity, confidence and purpose we bring to every client relationship,” said PWM managing partner, Fiona Oliver.

“It’s a bold step forward and a powerful statement of who we are today - but our commitment remains unchanged: personalised advice delivered with care, conviction and unwavering focus on our clients’ goals.”

PWM chair and 7IM CEO, Dean Proctor, added: “This rebrand is about ambition and delivery. We’re creating a wealth management experience that is modern, scalable, and relentlessly client focused.

“Our clients deserve the best of both worlds - personal attention backed by institutional strength - and that’s exactly what PWM now offers.”

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