Adviser-focused platform business Wealthtime has agreed a partnership with technology services and consulting company, Wipro, and its global technology partner, GBST, to deliver a digital-first platform and customer-centric service offering.

Wealthtime said the move supported its long-term growth ambitions and drew on its technology and operational capabilities to support it in meeting the evolving needs of advisers and their clients.

The deal will see the Wealthtime and Wealthtime Classic platforms brought together under one brand on an enhanced platform, powered by GBST technology.

Under the agreement, Wipro and GBST will employ a joint co-delivery model to provide end-to-end platform services.

Wipro will seek to bring experience in ‘operational excellence and digital transformation’ with global brands across multiple sectors, including UK financial services, to fast-track Wealthtime’s service and technology transformation.

Further continuous updates will be implemented to the platform, with the aim of future-proofing Wealthtime’s technology for their customers.

Wealthtime’s operations and technology & change functions will transfer to Wipro’s UK centre for excellence for business processing.

The group stated that transferring these functions will enable it to leverage Wipro’s technology, and IT and AI experience, to improve service standards and front-end applications.

Platform users will be able to utilise enhancements to the ‘adviser’ and ‘investor’ zones, alongside a streamlined service proposition.

The platform will seek to reduce manual effort to enable advisers to focus on higher value work and generate more in-depth insights for their customers.

“This deal with Wipro will fundamentally transform our platform and service offering and deliver extensive benefits for advisers and their clients over the medium and long term,” said Wealthtime CEO, Patrick Mill.

“Our existing relationship with GBST will allow us to fast track our proposition development through accelerated platform enhancements, to deliver market leading technology that underpins our future strategy.

“While Wipro’s proven operational expertise across multiple sectors including financial services, will bring new insights to the largely insular platform space to create a best-in-class experience for our customers.

“Wipro’s commitment to establishing a centre of excellence in the UK based around Wealthtime’s staff will ensure that advisers continue to work with their existing contacts, backed by greater automation and innovation.

“We know that advisers are best served by exceptional people supported by world-class technology. Today’s announcement allows us to focus on our strengths, delivering a wealth of service and technological efficiencies as we build scale to realise our long-term growth ambitions.”

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