LV= has announced the appointment of Sarah Hills as its new wealth proposition director.

Hills has over 20 years’ experience in financial services, having held senior positions at Ascentric, Standard Life Aberdeen, and AXA Wealth. Most recently, she was head of platform proposition strategy at M&G Wealth.

LV= confirmed that Hills would be leading the LV= Wealth team as it looks to enhance its investments, pensions and fixed term annuity propositions.

Hills said: “I’m delighted to join LV= as wealth proposition director and look forward to using my experience to drive growth in this critical area of the business.

“As a mutual, LV= has a strong culture, customer-centric values and respected brand – I’m really looking forward to becoming part of such a great company.”

LV= chief commercial officer at LV=, Katherine Carnegie, said: “We’re thrilled to welcome Sarah to LV=. She brings with her significant experience and a proven track record in the wealth space.

“As well as being an expert in the design, delivery and management of wealth propositions, Sarah has a deep understanding of product development, investments and platform solutions which will further strengthen our proposition to our customers and advisers.”

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