Wealthier advised clients more likely to use AI for financial support

Clients with more than £1m in investable assets are more likely to use artificial intelligence (AI) for financial support than those with less wealth, a report from Boring Money has shown.

Its Advised Investor Report 2026 - Satisfaction and Trust in a New AI World found that 9 per cent of advised clients were regularly using AI to inform their financial decisions.

Among advised clients with between £500,000 and £1m in investable assets, 34 per cent had used AI for financial support.

This figure rises to 44 per cent among those with more than £1m in investable assets.

The report also explored what clients from across the wealth spectrum want AI to do, with 63 per cent saying they would be comfortable using AI to monitor their investments and flag changes, spot tax optimisation opportunities, or highlight potential portfolio risks or opportunities.

Boring Money said this suggested clients saw a role for AI as an ‘ongoing sounding board’, rather than as an outright decision-making tool.

As clients with the greatest level of investable assets were the most engaged with AI tools, the report argued the findings raised questions about how AI was starting to sit alongside the traditional adviser relationship.

It noted that clients could be increasingly using AI to cross-check or supplement information and advice they receive.

Advisers were urged to improve their understanding of how AI fits into the way their clients make financial decisions.

“AI is creating more blue sky in between pure information and recommendation,” said Boring Money CEO, Holly Mackay.

“More consumers are using AI to source facts and figures, but still seeking validation and opinion from trusted brands and individuals.

“I think it’s particularly interesting to note that it’s the wealthiest who are the most likely to be turning up for a meeting with their adviser, having been fully briefed by Claude or something similar on what to ask and why.

“There’s no immediate sense that AI is a threat to established, trusted relationships, but it is diminishing the adviser role of information-provider and increasing the role of trusted opinion provider.”

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