Succession Wealth has announced it has acquired financial planning and wealth management group True Wealth Group.

The deal marks Succession’s fifth acquisition under Aviva Ownership and its third of 2024, following the purchases of DFP Health & Wealth Management and London Wall Partners.

True Wealth Group has £1.1bn in assets under advice, bringing the total amount of client assets brought in through Succession’s acquisitions in 2024 up to £2.2bn.

The management team of True Wealth Group, which is led by co-founders John Baxter and Tim Crew, has been providing financial planning, wealth management, and consultancy services together for 20 years.

In 2017, the team began acquiring financial advice practices, as well as firms that provide services to financial advisers, assembling a group of 10 firms.

True Wealth Group is headquartered in Leeds but operates in five offices around the UK, including Belfast, which will represent Succession’s first entry into Northern Ireland.

“John and Tim have built a fantastic business, and we are delighted to welcome them to Succession,” commented Succession Wealth CEO, Roger Marsden.

“This acquisition enhances our presence in the north of England and marks our expansion into Northern Ireland, areas key to our long-term strategic growth plans as we build the independent national wealth planning firm of choice.

“We currently see a large number of high-quality firms looking for a partner who can offer long term security for their clients, together with a proven track record of making integrations work, and a continued dedication to the importance of genuinely independent advice.”

Baxter added: “After years of growth, partnering with a well-capitalised national firm felt like the natural next step for our business.

“We spoke to dozens of firms, and only a deal with Succession gave us confidence that we wouldn’t be compromising on our proposition and our core value, which is to deliver an evidence-based investment philosophy with our clients’ best interests at heart.”

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