Almost half (47 per cent) of UK adults earning £40,000 or more a year are planning to increase their investments in 2025, research from digital wealth manager Sidekick has found.

This earnings cohort were also planning to ramp up their savings, with 54 per cent planning to do so, while 37 per cent of people earning £40,000 or more expected to boost both their savings and investments.

By comparison, 25 per cent of people earning less than £40,000 were planning to boost their savings and investments, which Sidekick said underscored a “growing divide” in wealth-building strategies.

Nearly one in three (28 per cent) higher earners were actively exploring alternative assets, including options such as Venture Capital Trusts (VCT) and private equity investments that look to provide growth opportunities beyond traditional public markets.

The research found that 38 per cent of higher earners were looking towards tax-efficient investment vehicles, such as ISAs and VCTs.

Just 16 per cent of higher earners planned to not make any changes to their financial strategy.

Nearly three-quarters (74 per cent) were prioritising saving and investing as top financial goals for 2025, which the wealth manager said highlighted a strategic focus on maximising returns while mitigating tax exposure.

The research comes amid Sidekick's launch of its updated public markets investment offering, which seeks to unlock the access to the financial advantages of the ultra-wealthy.

“With inflation easing and interest rates stabilising, 2025 is a golden opportunity for high earners to step up their financial strategies,” said Sidekick co-founder and CEO, Matt Ford.

“People are done waiting on the sidelines. They want to grow and protect their wealth, and they’re actively looking for the right tools to do it.

“That’s why we’ve made sure Sidekick’s revamped suite of sophisticated investment products put ultra-wealthy investment tactics within reach of high earners.”

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