More than half (52 per cent) of UK financial advisers are failing to proactively engage with clients about the ‘Great Wealth Transfer', according to research from Unbiased Pro.

The advice platform noted that, over the next 30 years, up to £7trn will be passed between generations in the UK.

However, despite the upcoming large transfer of wealth, only 19 per cent of advisers said they frequently engaged with clients on this topic.

Nearly a third (29 per cent) said they occasionally discussed intergenerational wealth planning with their clients, while 52 per cent either rarely or never talked about wealth transfer with clients.

The research found that client acquisition was the top business priority for advisers over the next 12 months, cited by 34 per cent of respondents.

This was followed by client retention, which was cited by 23 per cent of advisers, as firms looked to grow in an increasingly competitive and uncertain market.

Unbiased said that advisers must build relationships with not only their current clients but also with their heirs, to ensure continuity and trust across generations.

“We have entered a transformative era of financial advice,” commented Unbiased chief revenue officer, Matt Cockayne.

“With billions of pounds changing hands annually, advisers face a pivotal moment: the next generation of wealth holders brings new expectations, digital-first behaviours, and a demand for more personalised, transparent advice.

“This isn’t just a challenge; it’s a generational opportunity to redefine client relationships and build enduring value across families.”

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