Hoxton Wealth partners with Amazon Web Services on wealth management agentic AI

Hoxton Wealth has announced a partnership with Amazon Web Services (AWS), aiming to assess how artificial intelligence (AI) can benefit its business and the wider wealth management sector.

The collaboration forms part of AWS’s $1bn investment in ‘Forward Deployed Engineering’, an organisation that partners AWS engineers with customer teams to co-develop and deploy agentic AI solutions.

"AWS and its partner companies, including AI specialists, bring the technical expertise," said Hoxton Wealth chief technology officer, Mansel Oliver.

"They're working with us to prove out various concepts, and we hope to take those live.”

An initiative using AI to generate client reports is already underway, while Hoxton Wealth is also building an ‘internal knowledge base’ to share expertise currently sitting with a few senior staff.

"Often an adviser would need to speak to a senior colleague to get an answer,” Oliver noted.

"We're taking that knowledge out of a few people's heads and making it available to everyone, so advisers can find answers themselves.”

APJ Financial Services at AWS director of EMEA, Mark Jopling, said the organisation’s goal was to help firms close the gap between AI ambition and production reality, deploying agentic AI at scale and at startup speed.

“Hoxton Wealth has the domain expertise, and we bring AI engineers who turn that ambition into deployed systems in days, not months, so they can innovate independently,” he continued.

“Our forward deployed engineers build alongside the customer's team so the firm owns the capability long after we step back.”

Hoxton Wealth is using the AWS Forward Deployed Engineering organisation to reshape its workflows, with Oliver stating that report generation that previously took hours now takes minutes.

“We can put together personalised client presentations in minutes, find information across the business instantly instead of asking around, and complete compliance checks that used to take days in a fraction of the time,” Oliver said.

"Our experience shows there's real value in AI when you're thoughtful about how you deploy it and focused on making a positive impact. The resources to get there are increasingly available. We're proof of that.”

---