Financial services technology provider EV has integrated its end-to-end financial planning solution, EVPro, with customer relationship management (CRM) tool for advisers, Plannr.

The integration with EVPro’s ‘Invest’ module aims to enable advisers to create investment solutions in line with their clients’ financial objectives and risk appetite.

It aims to create a “seamless transfer” of client and asset information from Plannr into EVPro.

Plannr customers can use EVPro to analyse and risk rate their assets without the need to re-input information.

The functionality can be used for new clients or to review existing plans.

It also includes separate risk rating methodologies for growth and income objectives, accounting for the different needs of those in accumulation versus decumulation in line with the Financial Conduct Authority’s thematic review of retirement income advice.

There are plans for further integration with EVPro’s ‘Risk’, ‘Goal’, ‘Solver’, and ‘Review’ modules, which aim to provide users with a link to a range of financial planning tools, including client risk profiling, cashflow planning, automated stress testing, and portfolio optimisation.

“Integrating EVPro with advisers’ preferred back-office solutions is a key priority for us, to drive efficiencies by eliminating rekeying and reducing errors,” said EV product director, Ashley Staples.

“Based on adviser feedback, EVPro’s Invest module was a key starting point for the integration with Plannr, supporting better outcomes by helping advisers assess investment suitability and ensure the chosen solutions are consistent with the client’s objectives and risk appetite.

“We look forward to integrating other modules over time to enhance the experience for advisers and paraplanners.”

Plannr joint director, Gareth Thompson, added: “The CRM is central to how advice firms run their business. With Plannr, we want to do things differently, with simple workflows and greater automation to increase efficiency and cut costs.

“By adding robust integrations with tools like EVPro, we can further reduce complexity within the advice journey, helping advisers spend less time on admin and more time interacting with clients.”

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