Exchange-traded fund (ETF) provider and asset manager Amundi has launched an ‘ETF-as-a-service’ offering to enable clients to design, launch and scale UCITS ETFs under their own brand.

The modular white-label proposition will look to leverage Amundi’s ETF infrastructure to launch 30 new ETFs through the service by 2028.

The firm said the offering would build on its scalable ETF platform to provide a one-stop shop for organisations seeking market entry or expansion in ETFs.

Demand for ETF development is coming primarily from digital platforms and wealth partners for their end investors, and from asset managers looking to utilise the ETF wrapper for their active strategies.

Clients of Amundi’s offering will be able to select the components they require across the ETF value chain, from product design, portfolio management, capital markets support, to operations, compliance, and listing.

Two inaugural clients in Germany have been onboarded: digital platform Finanzen.net and asset manager LAIQON AG.

“This platform is a natural extension of our mission to serve our partners end‑to‑end, broaden solutions, and drive innovation in the ETF ecosystem,” said Amundi head of distribution and wealth, ETFs, and chair of Asia, Fannie Wurtz.

“As Europe’s largest ETF provider, Amundi is uniquely positioned to deploy state-of-the-art white-label ETF capabilities — empowering our clients to launch and scale ETFs under their own brand while benefiting from our premium platform.”

Amundi head of active and white label ETF, Gilles Dauphiné, added: “We have built a dedicated team of experts to support clients across the entire ETF value chain with a modular offering tailored to their needs and powered by our scalable ETF platform.

“Over the past few months, multiple client engagements and a strong pipeline have demonstrated clear market demand and trust in our infrastructure.”

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