B2B wealthtech platform Allfunds has announced the launch of Allfunds Navigation Assistant (ANA), an AI-powered feature that seeks to enhance user experience.

ANA will look to improve the usability and functionality for Allfunds Connect users, both fund houses and distributers, to better navigate the platform.

Developed in partnership with Google Cloud, the assistant aims to simplify user interaction with Allfunds’ ecosystem of more than 250,000 funds.

Allfunds stated that ANA would empower client to track market trends effectively and make better-informed investment decisions.

ANA’s features include advanced screening of funds as it looks to uncover investment opportunities across asset classes, data-points and ratings, eliminating the need for manual analysis through its filters.

Additionally, the assistant has ‘intuitive navigation’, allowing Allfunds’ Connect platform to assimilate complex data into easily visual and actionable insights, driven by straightforward controls.

Detailed comparisons will also be included, seeking to facilitate side-by-side analysis of multiple funds across a broad spectrum of metrics for informed, data-driven decisions.

The launch of ANA follows the recent roll-out of Allfunds Navigator, a tool that integrates real-time market data, AI, and machine learning to support fund distribution efforts.

“With ANA, we empower users to make confident, informed decisions by harnessing the full potential of the Allfunds Connect ecosystem,” commented Allfunds chief strategy and product officer, Juan de Palacios.

“This is just the beginning—our focus remains on combining technological excellence with client-centric innovation to uphold the market-leading service we are known for.”

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