LV= has launched its ‘Platform Services’ option for advisers, in a partnership with Embark, following a 12-month controlled launch period with a panel of advisers.

The new platform uses Embark technology to assist advisers using LV= in receiving greater choice and access by bringing multiple products together in one place.

Advisers can access insured options, such as LV= Smooth Managed Funds, blended with a choice of more than 5,000 funds and model portfolios from over 70 discretionary fund managers (DFM) available on Embark’s platform in a range of wrappers.

Embark’s white label platform combined FNZ technology with a front end owned by the firm, enabling partners access to the latest innovations from the technology partner while having control over adviser and customer digital journeys.

Financial advisers are placing "additional focus" on retirement income advice propositions in a post-Consumer Duty and FCA thematic review world, and the LV= platform aims to meet these needs.

Commenting on the launch, LV= sales director, Gwen Haggo, said: "The launch of LV= Platform Services is an exciting time for us and marks a key milestone in enhancing our adviser digital journey.

"Accessing LV= Smoothed Managed Funds has never been easier for advisers. Our new digital platform enables us to partner and integrate with more adviser firms and offer our Smoothed Managed Fund range to enhance their current centralised investment and retirement propositions.

"We're delighted that LV= Platform Services has successfully launched, and we look forward to more exciting developments from our partnership with Embark in the future."

Embark Group white label partnerships lead, Daniel Giddings, added: "It's great to see LV= Platform Services live to the whole market following a successful testing phase where advisers gave it their seal of approval. We’re excited about further extending the platform's capabilities and to continue delivering great results for advisers.

"We've invested heavily in our white label services to make sure we provide market leading technology and robust systems that people can rely on. It's that blend of innovation and consistency that we think sets our proposition apart from the rest."

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