CFOs increasingly optimistic about AI improving business performance

UK chief financial officers (CFO) are increasingly optimistic about the impact of artificial intelligence (AI) on business performance, analysis from Deloitte has shown.

Its latest survey of CFOs found that 73 per cent had become more confident about AI improving their own businesses’ performance over the past 12 months, up from 59 per cent in Q4 2025 and 39 per cent in Q3 2024.

Almost all (96 per cent) CFOs forecast an increase in digital technology and asset investment by UK businesses over the next five years, with 93 per cent expecting a rise in the next 12 months.

More than three quarters (78 per cent) expected greater productivity and improved business performance over the next five years, while half anticipated productivity gains in the next 12 months.

Deloitte’s survey also found CFOs’ external uncertainty concerns were easing, with 47 per cent rating the level of financial and economic uncertainty as high or very high, below the post-pandemic average.

The firm noted that this reduced uncertainty had resulted in improvements in confidence and risk appetite amongst CFOs.

Geopolitics remained the top risk posed to businesses among external factors, and has taken the top spot for 16 of the last 18 quarters.

However, geopolitical worries were found to have eased slightly, with the average risk rating falling from 79 out of 100 in Q1 2026 to 68 in Q2.

This was followed by poor productivity and weak competitiveness in the UK economy (63) and higher energy prices or disruption to energy services (60).

“The global economy has, so far, weathered the shock from the conflict in Iran better than many had feared,” said Deloitte UK chief economist, Debapratim De.

“Corporate sentiment is responding to this relative resilience. However, concerns over geopolitics and domestic competitiveness remain elevated. CFOs continue to prioritise cost reduction and cash control in this environment.”

When asked about key factors affecting the hiring of graduates, CFOs cited a ‘wider business impetus for cost control’ as the number one reason, following by the use of AI and outsourcing.

“It is encouraging to see growing optimism about the positive impact AI can have on productivity and business performance,” commented Deloitte UK CEO, Darren Graves.

“With a new Prime Minister and cabinet in office, businesses will be keen to hear how the government plans to boost growth, competitiveness, and deliver a clear economic strategy that supports the UK's position as a leading global destination for business and investment."

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