AFH Wealth Management has announced the acquisition of St Albans-based financial planning firm Avidity Wealth Management for an undisclosed sum.

The acquisition, which is part of AFH’s national growth strategy, will see Avidity being rebranded to AFH Wealth Management St Albans.

The team will integrate with AFH with immediate effect, rather than the firm becoming a subsidiary.

Avidity, which was founded in 2010, provides financial planning services to individual and corporate clients, advising on investments, pensions, tax planning, and protection advice.

The acquisition will see AFH’s funds under management increase by more than £750m and its client numbers rise by 1,800.

The team at Avidity comprises 11 qualified financial advisers and 13 administrative staff, who will now be backed by AFH’s resources and support.

“We are delighted to welcome the Avidity team to AFH,” said AFH CEO, Alan Hudson. “Their depth of experience, client-first values, and strong regional presence make them an excellent fit for our business.

“This acquisition not only strengthens our footprint in the south-east but also reinforces our commitment to delivering high-quality, personalised financial advice across the UK.”

Avidity founder and managing director, Tim Yates, added: “This partnership is an exciting new chapter for our clients and team. AFH shares the same values and client-first mentality that have always been at the heart of Avidity’s approach.

“Their scale and expertise will allow us to enhance the services and support available to our clients, while maintaining the personal, relationship-driven advice we are known for.

“All Avidity advisers will continue in their current roles, ensuring continuity and a seamless experience for clients. Together with AFH, we look forward to building on our shared commitment to providing exceptional financial planning and wealth management services.”

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